A
BRAND
ALCHEMIST
Jean-Pierre Uys
Alchemist:
noun \ al·che·mist \ ˈal-kə-mist \
“The art and science of creating MAGIC in BRANDS, BUSINESS and LIFE ”
we see HUMANS
Through our lenses, we see humans and capture the decisive moment when they are at the pinnacle of their experience. To do that you have to care, respect others, you have to wait, trust your gut, react fast and capture THEM!
In those moments the experience
takes preeminence and the artist altruistically takes a step back and serves that narrative with their skill.
OBSERVE,
REACT FAST
During the event, I seek the human reactions to other people, the speakers, reaction to the event space, the mood, the energy, the details and to discover the unexpected.
"The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge." (Daniel J. Boorstin)
EDIT,
CURATE
After the event, the content is not the "creativity of visuals", but what the visuals captured. The spoken word by influencers, human emotions, interaction, the flow of energy and everything that happened there. That's why people attend and that should be reflected. The best ingredients presented beautifully creates a meal that excites the senses.
"Pleasure of edit is to feature those who define the culture, who stir things up, whose presence in the world shapes the way it looks and influences the way we see it." (Anna Wintour)
Forward-thinking companies
who want their events captured with strategic visuals
- commision us.
Video zizzle reels for Bloomberg Live Events.
Bloomberg Live commissioned us to capture the energy, the buzz and industry-shaking on stage moments of their premier events. I have been privileged to capture business superstars and CEO's of the worlds most recognized companies. In addition to world leaders like Mike Bloomberg, Oprah Winfrey, Martha Stewart, Chelsea Clinton, Adena Friedman to name a few.