we see HUMANS
Through our lenses, we see humans and capture the decisive moment when they are at the pinnacle of their experience. To do that you have to care, respect others, you have to wait, trust your gut, react fast and capture THEM!
In those moments the experience
takes preeminence and the artist altruistically takes a step back and serves that narrative with their skill.
During the event, we seek the human reactions to other people, the speakers, reaction to the event space, the mood, the energy, the details and to discover the unexpected.
"The greatest obstacle to discovery is not ignorance - it is the illusion of knowledge." (Daniel J. Boorstin)
After the event, the content is not the "creativity of visuals", but what the visuals captured. The spoken word by influencers, human emotions, interaction, the flow of energy and everything that happened there. That's why people attend and that should be reflected. The best ingredients presented beautifully creates a meal that excites the senses.
"Pleasure of edit is to feature those who define the culture, who stir things up, whose presence in the world shapes the way it looks and influences the way we see it." (Anna Wintour)
who want their events captured with strategic visuals
- commision us.
Bloomberg Live CEO wanted visuals and specifically, video sizzle reels to showcase their marquee events spirit. The premiere style, robust business energy, buzz, industry-shaking moments on stage and the business superstars speakers. This included Mike Bloomberg, Oprah Winfrey, Martha Stewart, Chelsea Clinton, Adena Friedman to name a few.
Instead of using their in-house Studio, Bloomberg Live commissioned us to create visual content that can spearhead all their marketing effort to be used on their main website, social media and paid social campaigns. They wanted our sophisticated eye and experience in events. (We even dress well while working.)
Bloomberg Live testified that the new visual content drastically boosted their confidence and increased their client's impression of their events resulting in more and easier sales for sponsors and attendees. The business of Equality Sizzle video have generated over 42K impressions and over 11K plays
We help them develop and created:
Choice of lenses to tell the story
Full guidelines of what needs to be captured
The storyline for the 90-second sizzles. Over 10 hours of footage was captured and then we had to present the first draft of 90 seconds
Live-sharing photos of stage moment for Bloomberg Live twitter account